Bergstrom Originals sells to the world using Vend POS and Shopify ecommerce
Watch BERGSTROM ORIGINALS' story
Fashion
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Omnichannel
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CA
Canada
Bergstrom Originals is a lifestyle brand and line of women’s clothing that’s designed and made in Canada.
Womenswear retailer with one brick and mortar location, an offsite design studio, and a worldwide presence through Vend POS and Shopify ecommerce.
bergstromoriginals.comAt a Glance
One day per week saved on admin
With Vend and Shopify, Bergstrom Originals is able to:
The Challenge
Bergstrom Originals initially tracked inventory using spreadsheets and paper receipt book logs. But they knew they needed a more comprehensive retail solution in order to grow.
Bergstrom Originals jumped on the ecommerce train early on in their business, opening an online store with Shopify right away. So when it came time to look for a new POS, they simplified their search by focusing on systems that would allow them to easily integrate with their existing ecommerce store.
Inventory was another key concern for the Bergstrom Originals team. As a fashion retailer that designs and produces its own goods, they’re constantly dealing with stock on all levels, and operating an ecommerce channel only made it more difficult to track and manage inventory across the entire business.
Bergstrom Originals also needed a POS that could help the team communicate between their offsite design studio, their brick and mortar flagship, and their ecommerce store.
“As business was growing and more staff became involved, we needed seamless inventory and sales tracking to improve communications and sales targets and goals, as well as improved security and stock management.”
Christina Bergstrom, owner and designer
The Solution
After researching POS systems that integrated with Shopify, Bergstrom Originals settled on the “clear leader” - Vend.
With that Shopify integration sitting top of mind, Bergstrom Originals did their research and landed on Vend.
Vend ticked all the boxes on the retailer’s ideal-POS list: a seamless integration with Shopify, strong inventory management features, effective cross-channel communication, accurate and clear reporting, and robust security capabilities.
Using Vend and Shopify together allowed Bergstrom Originals to toss their ineffective and time-consuming spreadsheet system and instead move to the cloud, where they’ve been able to centralise and streamline their operations.
To process sales in their brick and mortar location, the Bergstrom team use Vend on an iMac. “It hosts our beautiful website as well,” says owner and designer Christina Bergstrom. “So customers can also engage with that when they’re in-store.”
To complete their revamped retail management solution, Bergstrom Originals chose Moneris for payments.
“With Vend, we’re more well-equipped to handle growth and implement new ideas. Laborious retail tasks are simplified and streamlined so our time can be spent on the business aspects that matter and move us forward.”
Christina Bergstrom, owner and designer
Bergstrom Originals brings their solution together with the best in retail
The Results
Stress-free inventory management across channels, more time available to focus on growing the business and satisfying customers, better-informed design and sales decisions, valuable savings on bookkeeping.
Switching to Vend has changed the way Bergstrom Originals does business.
Once, keeping track of stock levels across their brick and mortar and ecommerce stores presented a stressful, frustrating problem. But Vend’s strong inventory management capabilities have given the Bergstrom Originals team the peace of mind and confidence they needed to let go of that time-consuming pain point.
“With Vend, I can focus on the things that grow my business (like sourcing fabrics, designing clothes, and implementing promotions), rather than on day-to-day inventory and shopkeeping logistics,” says Christina.
Another thing that helped Christina and the team save valuable time? Moving the business to the cloud. Being able to work remotely when necessary while simultaneously keeping an eye on real-time sales performance has allowed Christina to channel more of her time and energy into running the business and designing new clothing for Bergstrom Originals’s growing customer base.
Vend Reporting has also become an important tool in the Bergstrom Originals arsenal. By using the detailed data and analytics to pull “fast and easy” reports while in the studio, Christina and her team have been able to consistently make better-informed decisions about the design process as a whole (which bestselling styles to recreate, the most profitable pieces to include in upcoming seasons, etc.).
They’ve also been able to see past performance and use it to decide on what to design for the upcoming season.
“Vend has allowed us to grow without the nightmare of inventory management between different sales channels,” says Christina. “And overall, it’s increased our sell-through on all products!”
“I would highly recommend Vend. Beyond simplifying the business owner's life, Vend empowers staff and is a great piece of technology to keep all staff working as a team.”
Christina Bergstrom, owner and designer
